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Don’t Assume Everyone Has a Moral Compass

By February 24, 2017 No Comments

Running my little company LAFACE makes me see this type of behavior in a completely different light. I know more than you can imagine that the cost of buying the correct ingredients to formulate products to support their claims is extremely expensive. Also the extra steps in formulation and lab work etc… But it can be done and heck…If I can do it why can’t these guys ?


The money extracted from unknowing customers is more important then being truthful or YOUR needs as a client. I am not making this up, The facts below are all you need. I just want you to know that we at LAFACE do take the extra time and R and D to do things correctly. We spend the money, are diligent in our standards, are concerned about our clients and want to make a positive mark on this place we call earth. The products we create are to BENEFIT our clients, and our standards are more important then anything. Ask anyone who knows our company…My priority at LAFACE is to have a highly respected company with integrity and longevity. The only thing that confuses me is that consumers keep falling for this other, as noted below.

Jessica Alba’s eco-friendly household, beauty and baby product business The Honest Company has been hit with another lawsuit over allegations that it’s not quite as honest as it purports to be. A class action complaint filed last week by one Margo Smith in Missouri claims Honest “deceptively marketed its popular consumer liquid laundry detergent, dish soap, multi-surface cleaner and other products” as not containing sodium lauryl sulfate, when tests published by the Wall Street Journal on March 10 found “significant amounts” of the foaming cleaning chemical. A similar lawsuit concerning the company’s mislabeling of products as “natural” was filed in New York in February with reference to 41 different items. Last year, Honest, clearly a target for class action firms, was also hit with two class action lawsuits over ineffective sunscreen.

Johnson & Johnson have agreed to pay $5 million to settle accusations that the company falsely advertised its baby bedtime products as “clinically proven” to help babies sleep better. According to the class action lawsuits, Johnson & Johnson “knew or should have known, at the time it began selling the products, that there are no studies showing that the bedtime products are clinically proven to provide any results and [Johnson & Johnson] has no basis to make the claims about its products.”

Cosmetics company L’Oréal USA, Inc. has agreed to settle Federal Trade Commission charges of deceptive advertising about its Lancôme Génifique and L’Oréal Paris Youth Code skincare products. According to the FTC’s complaint, L’Oréal made false and unsubstantiated claims that its Génifique and Youth Code products provided anti-aging benefits by targeting users’ genes. “It would be nice if cosmetics could alter our genes and turn back time,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “But L’Oréal couldn’t support these claims.” In national advertising campaigns that encompassed print, radio, television, Internet, and social media outlets, L’Oréal claimed that its Génifique products were “clinically proven” to “boost genes’ activity and stimulate the production of youth proteins that would cause “visibly younger skin in just 7 days,” and would provide results to specific percentages of users. Similarly, for its Youth Code products, L’Oréal touted – in both English- and Spanish-language advertisements – the “new era of skincare: gene science,” and that consumers could “crack the code to younger acting skin.”

Galderma Laboratories LP falsely markets its Cetaphil skin care products in such a manner as to suggest they will treat or mitigate the discomfort and dryness associated with eczema, according to a class action lawsuit removed to California federal court last week.

So think about it. Make smart decisions, take the high road, do it right or not at all and hopefully…these types of things won’t happen under your watch in your company. Stay alert and follow your gut.

If you suffer from sunburn or sun damage, the product that we highly recommend to address this issue is Hydrating and Purifying Serum[HPS]:



In case you have wondered why this ingredient is used so generously in our products, this may help you understand why we are crazy about stem cells.

The active ingredient PhytoCellTech Malus Domestica, won the prize in European Innovation “Best Active Ingredient” in 2008. It is a revolutionary technology designed to protect human skin stem cells with the help of stem cells from a rare Swiss apple. The clinical trials conducted by the company who discovered this ingredient showed that 100% of the participants saw a reduction in fine lines and wrinkles after using a solution containing 2% PhytoCellTech Malus Domestica

PhytoCellTec™ Malus Domestica is a patented liposomal preparation of apple stem cells derived from the ‘Uttwiler Spätlauber’, a rare Swiss apple variety. These apple stem cells are rich in epigenetic factors and metabolites, which ensures the longevity of skin cells. PhytoCellTec™ Malus Domestica has been shown to protect skin stem cells while also delaying the senescence of hair follicles. PhytoCellTec™ Malus Domestica succeeds in delivering a revolutionary anti-aging performance for real rejuvenation.

So ?

In humans, “Epidermal” or skin stem cells replenish and maintain the balance of cells within the skin tissue and regenerate tissue damages during injury. But with age, the number of skin stem cells decreases and their ability to repair the skin becomes less efficient. Unless you are injecting human stem cells into a targeted area there is NO scientific proof that there is any benefit applied topically. NONE. 

Using Plant Stem Cells to Protect Skin Stem Cells

In contrast to human, plant cells are totipotent, meaning that every cell has the ability to regenerate new organs (leaves, flower, seed…) or even the whole plant. Besides, all plant cells can differentiate and become a stem cell. All stem cells, independently of their origin (plant, animal or human) contain specific epigenetic factors whose function is to maintain the self-renewal capacity of stem cells.


  • Increases the colony forming efficiency of epidermal stem cells
  • Helps skin cells to maintain the capacity to build new tissues (3D epidermis)
  • Reverses signs of senescence in fibroblasts
  • Increases lifespan of isolated hair follicles
  • Anti-wrinkle effect on crow’s feet
  • Protects longevity of skin stem cells
  • Delays senescence of essential cells
  • Increases the vitality of skin stem cells
  • Combats chronological aging
Lisa Alexander

Author Lisa Alexander

From a fifth generation agricultural family long engrained in the history of California, Ms. Alexander is an expert in green design, organic products, sustainable businesses and day-to-day green living. She is a Dame of Malta and a member of the Society of California Pioneers. Ms. Alexander resides in San Francisco and is actively involved in numerous charity and community causes including the Leukemia and Lymphoma Society, the Fight Against Breast Cancer, Cancer Care Services, the UCLA Foundation, Pets Unlimited, the Guardsman of San Francisco and The Parks Trust to name a few. A visionary in fashion design, Lisa Alexander took her years of experience in the couture fashion industry and launched several different fashion lines in the US. She also founded (in resepect to her agricultural roots) “Mo Betta Pickles“, a pickle company sold to William Sonoma. An international adventurer, Lisa has climbed Kilimanjaro, sailed with the America’s Cup team on the sailboat Defiance, and modeled for Givenchy and Valentino in Europe and New York. She spent five years living in London, Switzerland and India and the combination of these experiences gives an international perspective to her sense of fashion, style and market opportunity.

More posts by Lisa Alexander

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